The Big Mac
The End of the Strong Dollar Cycle
22 September 2025
The dollar appears to be under significant pressure, in our view. Not only in the near term, but also in the context of global investors’ strategic asset allocations. The only silver lining is that we do not believe that the dollar will lose its status as the primary reserve currency in the foreseeable future. Against this backdrop, we believe that the case for global diversification is as strong as it has ever been. Looking ahead, asset classes in the rest of the world — including non-US equities, European fixed income and emerging market debt — may stand to benefit from the ongoing pressures on the USD.